曾先生 | 九年 | 硕士 | 工商管理 |
******手机： *********** email: ****************
地址：****** * 号 邮编： ******
职业目标： * ** * ** ● 运营
工作经历：
2008.07 ～至今 青*******有限公司 上海
市场部副总监
● **公司营销战略的编制，陪同总经理对基地和战役役市场进行巡回诊断和督导执行；
● **公司品牌发展战略，制定产品推广计划和促销策略，密切市场与销售片区的沟通和协同，培育优势品种，提升品牌影响力和价值贡献；
● 负责线下推广活动的策划和实施，带领团队策划 nba 啦啦队选秀、大篷车、社区路演、啤酒节等，紧密结合新品地面推进，带动销量和品牌影响力的提升；
● 负责“青岛 nba 冰醇”专项产品推广，整合青岛品牌，打造中国啤酒的“可口可乐”；
● 负责消费者调研和竞争分析，研究行业发展动态和消费者需求，制订合适的营销决策，确保行业领导者地位。
2006.6 ～ 2008.07 青*******有限公司 上海
嘉湖办事处经理 / 长宁办事处经理
● 以价值贡献为导向，调整产品线，针对渠道采取差异化促销策略，长宁市场纯生销量同比增长 40% ，大优啤酒销量同比增长 50 ％；
● 培育优势品种，对细分市场进行重点开发，通过渠道整合和促销策略推进，嘉兴市场优质酒销量同比增长 70 ％，桐乡大优纸箱年销量超过 15 万箱，细分市场占有率第一；
● 根据竞争环境和市场需求，在嘉兴成功策划推出了“ 1*12 塑箱酒”，自行设定价格链和促销策略，当年销量（嘉兴）超过 20 万箱，并于 08 年在整个华东市场推广；
● 培育核心经销商和业务团队，打造长宁“微观运营管理模式” 。
2005.07 ～ 2006.6 青*******有限公司 上海
微观运营推进项目组秘书长
● ****公司 100 个办事处运营管理体系的设计，并领导项目组实施推进和评估考评；
● 以价值贡献为导向， ****公司产品、渠道整合等工作*******公司 办事处微观运营管理模式，并进行推广。
2002.08 ～ 2005.06 青*******公司 青岛
总经理办公室 高级主管 / 总经理秘书
● 陪同总经理巡回诊断市场，督导市场整改措施的落实和营销方案的执行；
● 负责崂山啤酒品牌运作的媒体公关和线下推广工作，通过崂山啤酒品牌的整合传播和推广， 2004 年崂山啤酒首次入选中国最有价值品牌，年销量超过 30 万千升。
●负责媒体宣传工作， 与《齐鲁晚报》联合策划推出“品评百年青啤，展示名企风采”系列广告软文，有力配合了青岛啤酒“大济南战役”的成功推进。
2000.08 ～ 2002.08 青************公司 天津
市场部主任
● 带领团队实施产品和渠道整合，聚焦产品线，推出青岛啤酒 2000 整合清爽、淡爽、优质等品种，单品年销量超过 30 万箱，带动了主品牌销量和品牌影响力的提升。
● *****公司的市场促销活动，和天津大学联合推出 “青岛啤酒营—社区推广”和 ka 促销活动，受到媒体的广泛关*******公司广泛推广。
教育背景：
2005.09 ～ 2008.03 上海大学 上海
工商管理硕士 (glmba) 上海 mba 联谊会常任理事， glmba 联合会主席； 05pt 班班长
● 荣获： 上海大学优秀学生干部、第三届中国 mba 新锐 100 、第三届中国 mba “诚信”新锐。
1996.09 ～ 2000.07 郑州航空工业管理学院 郑州
市场营销专业 工商管理系团总支副书记、院大学生记者团副团长等
● 荣获： 共青团中 央中国大学生跨世纪发展基金、河南省优秀学生干部、郑州市大学生社会实践先进个人等。
其他： ● 具有良好的职业道德和操守，优秀的外联与公关能力，擅长企业内部沟通和部门之间工作协调，具有较强的组织能力和应变能力 , 学习能力强，能快速接受新事物。
shuxian zeng “jacky” tel: 13818****** email: **************** *ddress: 2 xinhu road, putuo district, shanghai
career orientation: ▪ marketing ▪ brand ▪ operation experience: 2008.09 ～ present tsingtao beer eastern company shanghai, china
vice marketing director
▪ responsible for stratagem design and assisted gm to analyze and improve the market;
▪ responsible for stratagem of brand development, design the spread abroad plan of brand extension.
▪ responsible for market extension plan, and organized the sales promotion activities, for example: nb a cheering team election campaign, circus wagon, beer festival, and so on, to increase sales force.
▪ made the consuming research and competition analysis to study the industry trend and customer behavior, so that to make the right marketing strategies, and to keep the position of industry leader.
2006.10 ～ 2008.09 tsingtao beer eastern sales shanghai, china
jiahu regional office manager/ changning district office manager
▪ increased 40% sales through reorganizing the existing resources and developing new market opportunities, and built up a core franchiser team.
▪ increased 50% sales in quality beer through developing regional sale;
▪ trained advanced product catalogs and developed key market segmentation, increased 70% sales in terms of quality beer on year-on-year basis.
▪ developed “1*12 plastic-box products” successfully and sold over 150,000 boxes a year, and popularized the project to shanghai .
▪ managed the sales team and provided suitable training programs.
2005.7 ～ 2006.10 tsingtao beer eastern sales
standardization project secretary-general
▪ responsible for operation management system design for over 100 internal offices, and led the project team to ensure the project implementation and evaluation;
▪ built up the office operation platerrorform and took in charge of the sales department recruitment, compensation revolution, and so on.
▪ errorformed our eastern-china sales office’s standardization management operation model.
2002.8 ～ 2005.6 tsingtao beer sales headquarters qingdao, china
senior executive assistant to gm
▪ organized quarterly marketing meeting, assisted gm to analyze and improve the market;
▪ co-operated with qilu evening newspaper to design a series of marketing campaigns, which greatly promoted tsingtao beer’s market’s share in shandong province.
▪ responsible for media public relations in the propaganda of laoshan beer, and developed a new brand of vi, which enabling laoshan beer to be “one of the most valuable beer brand in china” for the first time with its brand value totaling 1.1 billon rmb.
2000.8 ～ 2002.8 tsingtao beer tianjin branch tianjin, china
marketing department
▪ organized large sales activities successfully with the students’ union of tianjin university.
▪ successfully carried out the campaign of “tsingtao beer popularized in communities”, which won much attention from media, like china youth and tianjing evening news .
▪ kept the third business unit sales at the first place among all the departments in the branch.
education: 2005.9 ～ 2008.3 shanghai university shanghai china
candidate for global local mba,
served as: class monitor; chairman of mba union member
1996.9 ～ 2000.7 institute aeronautical industry management zhengzhou china
bachelor of marketing
served as: vice-president of the regiment and the press gang
personal: ▪ good professional morals and personal integrity; excellent public relations ability and communication skills; highly creative, full of new ideas, quick learner ▪ awards: the “excellent student leader of henan province ”; the “model individual in university students’ social activities of zhengzhou city ”. had over 60 articles published
▪ excellent computer and english ability
▪ hobbies: lecture. 、 writing 、 publicity and propaganda 、 photography and so on
简历编号:1774129